GOING FOR GOLD!
In 2020, Team GB competed in the Tokyo Olympics. To mark the occasion, this commemorative coin was released in partnership with Team GB. Struck in gold, silver, and BU editions, the design brief aimed to celebrate all athletes, moving away from the previous focus on individual events.
STATS:
• Press coverage with live designer interview on BBC News 24
• International press coverage with over 8 million impressions
• The only ever coin struck as a dual dated coin
• Change Checker “Coin of the Year” 2020
• Over 40,000 commemorative coins sold
INSPIRATION
My research draws inspiration from graphic illustrations and bold typography, serving as the foundation for the creative exploration.
CAMPAIGN CONCEPTS
Once the coin was designed I proposed ideas for how we could market the coin in inventive ways whilst working within Royal Mint and Team GB brand constraints.
PACKAGING
A selection of packaging for the brilliant uncirculated and precious metals editions. The limited edition colour BU coin featured a pop up 3D version of the coin.
