2018 marked the 60th anniversary of Paddington Bear. The creative team was tasked with connecting Paddington’s legacy to The Royal Mint’s story, aiming to inspire Paddington fans to become coin collectors. I designed the coins, proposed creative marketing campaigns, and presented product concepts to the licensing partner. I also directed external designers to maintain a cohesive look and feel, ensuring all work adhered to Paddington’s brand guidelines.
Key stats:
Over 28.9 million coins in circulation
7 million campaign impressions
The highest selling character coin ever produced
20 SKU range with 100+ packaging components
50% new customer acquisition
