World Money Fair Videowall

Striking Stories - Exhibition stand video-wall and sound design. The World Money fair is the worlds largest exhibition for coin enthusiasts. The Royal Mint stand for 2014 consisted of a small shop / product display area, a large display cabinet featuring historical coin pieces from the Royal Mint Museum and a large video-wall compromising of 10, 42’’ displays. The messaging for the 2014 was “Striking Stories” a nod to striking coins but also a reference to the fascinating range of themes for the 2014 UK coins.

Distinctively British imagery was used to portray the richness of the United Kingdom’s culture, landscapes, landmarks, people and weather. The video-wall was a slideshow of the images that were pieced together to flow from one image to the next with a relevance in theme, with a slow yet progressive pace. The landscapes and iconic images were broken up by an intrigue image and an image of  flagship products and key business areas: The Sovereign, Britannia, Commemorative Coin, Bullion and Circulating Coin.
Sound was an important aspect of the exhibition stand and the events team wanted to bring the identity of the British soundscape to an international audience. Field recordings combined with stock music and manipulated samples were used to capture peoples attention and draw them to the stand. Where slides of the key business areas were shown the audio would merge from scenic audio to music or more noticeable effects such as factory operations.