Distinctively British imagery was used to portray the richness of the United Kingdom’s culture, landscapes, landmarks, people and weather. The video-wall was a slideshow of the images that were pieced together to flow from one image to the next with a relevance in theme, with a slow yet progressive pace. The landscapes and iconic images were broken up by an intrigue image and an image of flagship products and key business areas: The Sovereign, Britannia, Commemorative Coin, Bullion and Circulating Coin.
Sound was an important aspect of the exhibition stand and the events team wanted to bring the identity of the British soundscape to an international audience. Field recordings combined with stock music and manipulated samples were used to capture peoples attention and draw them to the stand. Where slides of the key business areas were shown the audio would merge from scenic audio to music or more noticeable effects such as factory operations.